Framing COVID-19
FrameWorks Institute
July 16, 2020
PHRASES
Changing the Terms of Engagement
Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.
PHRASES Toolkit
Evidence-based tools and strategies to help public health professionals communicate more effectively. Get framing recommendations, sample emails, answers to tough questions, tested messaging, and more.
Get StartedFraming
Frames are sets of choices we make when we present information: what to emphasize, how to explain ourselves, and what to leave unsaid. Learn more about crafting messages that build understanding of public health.
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Research
PHRASES is built on rigorous framing and communications research. Through interviews with public health practitioners and other experts, and peer discourse sessions, PHRASES identified perceptions by other sectors about public health and collaboration.
Learn MoreNews & Ideas
PHRASES Frame of Mind
Partnerships are like an ecosystem, where we’re finding synergy and common language and traying to understand the mission of each group or sector.— Michelle Carvalho
Program Manager, Region IV Public Health Training Center
PHRASES Fellow
PHRASES Frame of Mind
If public health agencies want to truly impact long-term health outcomes, we have to go beyond our traditional approaches and recognize our place as part of a multi-sector system.— Jeff Kuhr
Director of Public Health, Mesa County, Colorado
PHRASES Fellow
PHRASES Frame of Mind
There are opportunities to engage partners and sectors we haven’t traditionally worked with, but we have to make sure our messages resonate to show the value partnership and collaboration can bring.— Melissa Rockett
Built Environment Coordinator, North Carolina Division of Public Health
PHRASES Fellow