Expertise and evidence
An interconnected set of forces is transforming the traditional role of public health. The health care needs and demographics of the US population are changing; clinical care is being organized and delivered in new ways; an information and data revolution is underway; and heightened attention is being directed at the factors that contribute to chronic disease. Public health professionals don’t have the resources to respond to all of that alone.
Many sectors have an opportunity to advance their own mission by working in partnership with public health.
Public health expertise, data analytics, and evidence-based strategies offer crucial assets for key decisionmakers in other fields. Collaborations that build on a shared agenda are already visible across the country.
A communications guide and strategy toolkit for public health professionals.
When public health leaders align with colleagues outside their field, powerful synergies become possible. Making that happen begins with asking partners what they need, rather than starting the conversation with what public health needs.
PHRASES points the way forward. Its package of tools, training, and other resources fosters communication skills and provides strategies that allow public health professionals to align their vision with that of others and move further and faster together.
Putting It into Practice
Public health professionals need to form “vibrant, structured, cross-sector partnerships” (Public Health 3.0: A Call to Action to Create a 21st Century Public Health Infrastructure). Watch this space for the tools and resources PHRASES is developing to put that urgent need into practice.
Our Mission and Our Team
PHRASES helps public health professionals engage with many other sectors and meet shared goals. Learn what we are about and meet the people making it happen.