PHRASES
Changing the Terms of Engagement
Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.
PHRASES Toolkit
Evidence-based tools and strategies to help public health professionals communicate more effectively. Get framing recommendations, sample emails, answers to tough questions, tested messaging, and more.
Get StartedFraming
Frames are sets of choices we make when we present information: what to emphasize, how to explain ourselves, and what to leave unsaid. Learn more about crafting messages that build understanding of public health.
Learn MoreResearch
PHRASES is built on rigorous framing and communications research. Through interviews with public health practitioners and other experts, and peer discourse sessions, PHRASES identified perceptions by other sectors about public health and collaboration.
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