Strategic Messaging

Explaining the role and value of public health clearly to non-experts.

Toolkits for public health professionals to motivate the public and other sectors to support public health. These messaging tools includes sample messaging, “winning words,” practical tools, and other strategies.

Public Health Communications Toolkit

Use the research-based language, guidance, and best practices included in this toolkit to start conversations with non-experts and frame public health in a way that is relevant to their lives. These tools and messages are not intended to serve as a comprehensive definition of public health, or to replace other materials the field has developed (e.g., the core functions of public health and the 10 essential public health services). Rather, they aim to address the challenges experts face in motivating audiences to understand and support public health efforts.

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Collaboration Toolkit

The tools contained here can help you build bridges to other sectors by articulating shared goals, the problems that stand in the way of reaching them, and the solutions that come from partnering with public health professionals. A growing challenge in public health communications is motivating sector-specific audiences to see the value of collaboration. To successfully break down silos, leaders in other sectors need to understand what public health professionals do and realize the benefits of partnering with them.

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Storytelling Toolkit

This toolkit will empower you to confidently tell strategic stories about public health. These stories can raise awareness of public health initiatives among key audiences and inspire those audiences to take action to help achieve your goals. It includes a number of tools to help you become a more confident storyteller, as well as insights from psychology and cognitive science that explain why storytelling is the most effective way to help non-experts understand and embrace a complex topic.

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