PHRASES provides public health practitioners with tools to build communication skills and strategies.
PHRASES is designed to improve the ability of public health professionals to communicate the impact and value of the public health field to other sectors in language that resonates and fosters cross-sector partnerships and alliances.
Building on the recognition that key policy and programmatic decisions are too often made without the expertise of public health, PHRASES builds capacity among public health professionals to collaborate with other decision makers in order to achieve shared goals and objectives.
To open the door to effective partnerships, public health professionals need to understand what matters to other sectors and how to craft messages that resonate with them.
Because health and well-being are largely driven by upstream factors, collaboration is needed between public health and other sectors, such as housing, education, health systems, and business.
Read about Public Health 3.0, the motivation behind the PHRASES project.
Many leaders in other sectors don’t understand the value of collaborating with public health—and many public health professionals lack the training and skills to effectively communicate their value to other sectors.
Explore the findings of our Map the Gaps research, conducted with the FrameWorks Institute.
Filling the Gap
PHRASES provides evidence-based framing and messaging tools and resources to help public health professionals communicate and collaborate more effectively.
See the PHRASES Toolkit to put the communication recommendations into practice.
PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program.
PHRASES worked with the FrameWorks Institute and Hattaway Communications to develop the framing and messaging tools available in the PHRASES Toolkit.
PHRASES Advisory Committee
Twelve leaders representing a diverse set of sectors provide guidance on PHRASES priorities, strategies, and messaging.
These 15 public health leaders are dedicated to advancing cross-sector collaboration in their communities and developing the framing skills needed to forge those critical partnerships.Meet the 2019 Class