For public health professionals and advocates who want to communicate more effectively with the housing, education, health systems, and business sectors about the value of collaboration
Appeal to the Value of Investment to orient thinking toward tangible long-term gains
The Goal & The Challenge
When the goal is… to help other sectors recognize that we all stand to benefit from building healthier communities…
The challenge is…they’re often preoccupied with more immediate and sector-specific financial pressures, such as concerns about resource shortages and economic sustainability.
When You Say…Partnering with public health is a good investment for the business sector.
They Think… It might be good for you, but what’s in it for me? I already donate to the charities that I am interested in supporting, and when it comes to my business I need to focus on my bottom line. If this really could benefit me, show me how!
Framing can help
Framing can help acknowledge other sectors’ resource concerns, while also encouraging them to think in “bigger picture” and longer-term ways about the benefits of community health. Whenever possible, highlight opportunities to align short-term objectives with long-term goals, and be sure to spell out any monetary or other material benefits of doing so.
An effective reframe would look something like this:
Organizational success requires paying careful attention to how resources are managed, both in the immediate and foreseeable future. Short-term cost savings might show temporary benefits on the balance sheet, but from a longer and more strategic view, investing in collaborations with public health can help businesses promote a socially responsible image that draws customers and enhances brand loyalty for years to come.
Remember, the reframe isn’t a ready-made talking point. It’s a sample iteration that models the framing recommendation in action.