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Our Mission

Who We Are

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Our Mission

PHRASES is designed to improve the ability of public health professionals to communicate the impact and value of the public health field to other sectors in language that resonates and fosters cross-sector partnerships and alliances.

Building on the recognition that key policy and programmatic decisions are too often made without the expertise of public health, PHRASES builds capacity among public health professionals to collaborate with other decision makers in order to achieve shared goals and objectives.

Advisory Committee

Twelve leaders representing a diverse set of sectors provide guidance on PHRASES priorities, strategies, and messaging.


Karen DeSalvo

  • Professor of Medicine and Population Health

    University of Texas at Austin Dell Medical School

  • Former Acting Assistant Secretary for Health

    U.S. Department of HHS

  • Former Health Commissioner

    City of New Orleans


Soledad O’Brien

  • CEO

    Starfish Media Group

  • Host

    Matter of Fact with Soledad O'Brien


John Auerbach

  • President & CEO

    Trust for America's Health

  • Former Associate Director for Policy


  • Former Commissioner of Public Health

    Commonwealth of Massachusetts


Raymond J. Baxter

  • Former Senior Vice President for Community Benefit, Research, and Health Policy

    Kaiser Permanente

  • Board Member

    CDC Foundation

  • Trustee

    Blue Shield of California Foundation


Richard Berke

  • Executive Editor


  • Former Executive Editor


  • Former Reporter and Editor

    New York Times


Gary M. Cohen

  • Executive Vice President and President, Global Health


  • Board Member

    CDC Foundation


John J. Dreyzehener

  • Former Commissioner

    Tennessee Department of Health


Sandro Galea

  • Dean and Robert A. Knox Professor

    School of Public Health, Boston University


Jackie Judd

  • Journalist and Communications Consultant


Joe Reardon

  • President and CEO

    Greater Kansas City Chamber of Commerce

Project Team


Our Partnership

PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program.

The de Beaumont Foundation logo

The de Beaumont Foundation

The de Beaumont Foundation creates and invests in bold solutions to build healthier communities. The Foundation advances policy, builds partnerships, and strengthens public health to create communities where people can achieve their best possible health.

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The Aspen Institute’s Health, Medicine and Society (HMS) Program

HMS, the domestic health initiative of the Aspen Institute, brings together influential groups of thought leaders, decisionmakers, and the informed public to tackle health challenges facing the US in the 21st century. Reasoned discussion and analytical rigor are core elements of its nonpartisan work, but HMS also honors disruptive thinking; seeks intersections across disciplines; and goes well beyond the “usual suspects” in recruiting participants for its events.

The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues.

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Connect with PHRASES

Email us feedback, helpful resources, and stories, and let us keep you posted as we develop new tools.

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