How Companies, Governments, and Nonprofits Can Create Social Change Together

Columbia University professors Howard W. Buffett and William B. Eimicke discuss how, today, “profit and purpose are converging.” They cite how millennials “no longer believe the primary purpose of business should be to make a profit, but rather to create social value. Customers overwhelmingly prefer products tied to a social cause. [They believe that] for businesses to survive and succeed in today’s globalized, hyper-connected world, business leaders must be willing to embrace collaboration as a guiding principle, more so than competition.”