Framing for Social Change

In this blog, Nat Kendall-Taylor, CEO of the FrameWorks Institute, and Sean Gibbons, CEO of The Communications Network, explore “how [the way in which] we frame social issues profoundly influences our understanding of them, and how we think and talk about solutions.” They believe that “to effect broad and transformational change…social change leaders of all stripes must develop a deep understanding of how frames work. Framing is what we choose to say and how we choose to say it. But it’s also what we leave unsaid. It’s the values we use to build support for our cause.”