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PHRASES crowd-sourced tough questions about public health that practitioners are often confronted with, such as “What is public health?” and “How is public health different from health care?” This tool shows a standard or typical answer to the question, and a suggested reframed answer.

When communicating with sectors outside of public health, often what we say can come across in a very different way than we might anticipate. This tool shows commonly used phrases from public health, explains what the other sector might be thinking in reaction, and provides framing tips and guidance for reframing our communications.

Recommendations for public health professionals and advocates who want to communicate more effectively with the housing, education, health systems, and business sectors about the value of collaboration. Make sure to view all 10!

“The National Alliance to impact the Social Determinants of Health (NASDOH) is a group of stakeholders working to systematically and pragmatically build a common understanding of the importance of addressing social needs as part of an overall approach to health improvement. [They] provide a bridge between sectoral efforts by engaging organizations across the national system of health and in particular, engaging the business sector to articulate the cross-sector value proposition for addressing the social determinants of health.”

“MAPP is a community-driven strategic planning process for improving community health. Facilitated by public health leaders, this framework helps communities apply strategic thinking to prioritize public health issues and identify resources to address them. MAPP is not an agency-focused assessment process; rather, it is an interactive process that can improve the efficiency, effectiveness, and ultimately the performance of local public health systems.”

“Working across sectors begins with speaking the same language. If you’re lost in a sea of acronyms, this tool can help.” The Build Healthy Places Network built this tool to help explain jargon typical of both the housing and public health sectors.

“The Practical Playbook is a stepping stone in the next transformation of health, in which primary care and public health groups collaborate to achieve population health improvement and reduced health care costs. Like a sports playbook, the Practical Playbook defines the role of each team member as well as actions for different situations. Throughout each stage, the Practical Playbook provides helpful resources such as success stories from across the country, lessons-learned from existing partnerships, and further guidance from industry experts.”

“[The Public Health Innovation Playbook] is designed to help you undertake and succeed at your own and your organizations’ innovation journeys. It is a companion resource to support and maximize the success of innovation projects.”

“The HMD Roundtable on Population Health Improvement intends to catalyze urgently needed action toward a stronger, more healthful, and more productive society. The roundtable will therefore facilitate and sustain collaborative action by a community of science-informed leaders in public health, health care, business, education and early childhood development, housing, agriculture, transportation, economic development and community- and faith-based organizations.”

Workshop proceedings and related materials are available on collaboration, communication, and other topics.

“[LIIF] developed the Social Impact Calculator, a new tool that allows you to put a dollar value on the benefits of things like an affordable home, a great school or access to transit—as well as calculate a rate of social return.”