1–10 of 16 results

The Art and Science of Framing, Collaboration Initiatives and Toolkits

Sample Emails

Source

PHRASES

2020
X

Outreach emails are often an important early communication between public health professionals and other sectors. This tool has “before” and “after” versions of a sample introductory communication to initiate a cross-sector partnership.

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The Art and Science of Framing, Collaboration Initiatives and Toolkits

Answers to Tough Questions

Source

PHRASES

2020
X

PHRASES crowd-sourced tough questions about public health that practitioners are often confronted with, such as “What is public health?” and “How is public health different from health care?” This tool shows a standard or typical answer to the question, and a suggested reframed answer.

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The Art and Science of Framing, Collaboration Initiatives and Toolkits

When You Say...They Think Charts

Source

PHRASES

2020
X

When communicating with sectors outside of public health, often what we say can come across in a very different way than we might anticipate. This tool shows commonly used phrases from public health, explains what the other sector might be thinking in reaction, and provides framing tips and guidance for reframing our communications.

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The Art and Science of Framing

PHRASES Frame Elements

Source

PHRASES

2020
X

A “frame element” is a communications device that alters the presentation (but not the content) of a message—like a metaphor that helps clarify a concept, a cultural value or shared principle that signals broad relevance, or a particular tone that the messenger adopts. Every communication involves many different frame elements—though they aren’t always chosen strategically. The Foundation of Community Health, GPS Navigation, and Value of Investment frame elements were designed specifically to close critical gaps in understanding between public health experts and professionals in other sectors. They were also tested in multiple settings and shown to be extremely effective. Below is a sneak peak of each element.

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The Art and Science of Framing

PHRASES 10 Framing Recommendations

Source

PHRASES

2020
X

Recommendations for public health professionals and advocates who want to communicate more effectively with the housing, education, health systems, and business sectors about the value of collaboration. Make sure to view all 10!

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Collaboration Initiatives and Toolkits

PHRASES Quick Start Guide

Source

PHRASES

2020
X

There are many different framing strategies that can be used to effectively communicate about the value of public health and cross-sector collaboration. Use this guide to get a quick overview of the PHRASES research and tools.

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The Art and Science of Framing

Gaps-at-a-Glance

Source

PHRASES

2020
X

Get a short summary of the perceptions of experts in public health and leaders in other sectors about the health, public health, and cross-sector collaboration.

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The Art and Science of Framing

Strategic Framing Brief

Source

PHRASES, FrameWorks Institute

2019
X

Framing strategies that are proven to shift thinking and attitudes about public health in productive ways. These recommendations can be used to build support for meaningful partnerships with other sectors.

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The Art and Science of Framing

Map the Gaps Report

Source

PHRASES, FrameWorks Institute

2019
X

This report analyzes the assumptions and gaps in understanding that public health professionals face when engaging other sectors, detailing how leaders in other sectors think about health, public health, and the value of collaboration.

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The Art and Science of Framing

Strategic Frame Analysis Overview and Workshop

Source

FrameWorks Institute

X

“Since 1999, a rare collaboration between communications scholars and practitioners at FrameWorks Institute has worked to develop a new approach to explaining social issues to the public. Strategic Frame Analysis is a proprietary approach to communications research and practice that pays attention to the public's deeply held worldviews and widely held assumptions.” Listen to this E-Workshop to learn “more about Strategic Frame Analysis and how it can be applied to non-profit communications and advocacy.”

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Welcome to PHRASES!

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