Communication Jobs of 12 Frame Elements

“Framing is the process of making choices about how to communicate – where to start, what to emphasize, how to explain it, and what to leave unsaid. In Strategic Frame Analysis, the various points where communicators make these choices – intentionally or not – are called ‘frame elements.’ While frame elements work together, it can also be helpful to think of each of them as doing a certain communications ‘job’. Check out these job descriptions to learn more.”